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How Do You Compare Energy Brokers in Australia?

Introduction: As energy costs continue rising in Australia, more businesses are turning to energy brokers to help procure better electricity and gas contracts. But with a growing number of brokers in the market, how do you compare providers and choose the right partner? This guide examines the critical aspects to evaluate when assessing energy brokers.

Key Takeaways

  • Compare experience in business energy procurement and relationships with retailers
  • Review broker transparency on rates, fees and independence
  • Assess broker support services like usage analysis and contract management
  • Understand how brokers get paid – supplier-pay model ensures impartiality
  • Examine case studies and client references to evaluate savings track record
  • Look for custom recommendations tailored to your business’ needs

How Energy Brokers Save Businesses Money

Before comparing brokers, it helps to understand how they work to reduce your energy spend:

Market Knowledge: Brokers monitor the complex energy market daily, tracking rate changes and new plan options across retailers. This expertise helps them time procurements to capitalise on market conditions.

Purchasing Power: By consolidating purchasing for many clients, brokers can negotiate better rates through volume discounts – savings passed on to you.

Competitive Tension: Brokers run competitive tendering events, pitting retailers against each other to bid for your business. This tension unlocks their best offers.

Unbiased Advice: Independent brokers have no allegiance to any one retailer, objectively matching you to the most cost-effective solution.

Administrative Savings: Brokers handle the entire procurement process, from usage analysis through contract negotiation and management – saving your time and effort.

Ongoing Optimisation: Brokers monitor your account continuously, identifying savings opportunities like rate adjustments or retailer switches to keep costs down.

How to Compare Energy Broker Qualifications

When researching brokers, here are key credentials to examine:

Industry Experience: Look for 5+ years of demonstrated expertise in business energy procurement specifically. Newer brokers may lack leverage with retailers.

Existing Supplier Relationships: Brokers with long-standing retailer relationships typically achieve better pricing through incentives and volume discounts.

Staff Expertise: Evaluate broker team qualifications like certified energy procurement designations (e.g. CEPPs) to assess capabilities.

Service Offerings: Choose brokers offering value-adds like usage analysis, bill validation, and contract optimisations over time – not just initial procurement.

Industry Associations: Prefer brokers belonging to professional associations like the Utilities Intermediaries Association or Energy Brokers Association.

Client Portfolio: Look for a portfolio Meeting your business profile – such as experience with clients of your size, sector, or geographic area.

Regulatory Compliance: Brokers should hold an Australian Financial Services License and maintain professional indemnity insurance.

Assessing Energy Broker Impartiality and Integrity

To receive unbiased advice, it’s crucial to choose an independent broker with no retailer affiliations. Tactics to evaluate impartiality include:

Fee Transparency: Brokers should fully disclose their fees or commissions earned on procurements. Lack of transparency could signal conflicts of interest.

Rate Transparency: Brokers should reveal all rates and plans in the market when making recommendations – not a limited selection.

Independence Declaration: Have brokers contractually declare their independence from all retailers and wholesalers.

No Bundling Requirements: Avoid brokers requiring you to purchase added services – a sign of steering for profit over your needs.

Supplier-Pay Model: The broker should be paid directly by the winning supplier through an agreed commission. This ensures recommendations are based on your lowest cost rather than seller relationships.

Comparing Energy Broker Services

Look beyond initial procurement – choose a broker providing ongoing support and optimisations:

Usage Analysis: They should assess your usage patterns, peak demand, and operating hours to right-size solutions.

Procurement Methodology: Seek transparent competitive bidding processes that leverage retailer competition.

Contract Options: Good brokers offer creative contracting like blended rates to optimise savings.

Billing Validation: Ongoing bill audits ensure you are always charged correctly under contract terms.

Account Management: Look for ongoing account monitoring, adjustments to maximise savings, and renewal management.

Customer Service: Choose brokers offering responsive, Australian-based support teams to address any issues.

Evaluating Energy Broker Savings Performance

The true test of an effective broker is their track record of reducing client costs. Be sure to:

Review Case Studies: Ask brokers to provide recent case studies detailing the savings achieved for Australian businesses with profiles similar to yours.

Request Client References: Speak to broker references to validate satisfaction and performance.

Compare Pricing: Have brokers benchmark current market rates and quantify expected savings they can achieve against those benchmarks.

Understand Methodology: Ask brokers to explain their process for identifying and validating savings opportunities specifically for your operations.

Review Contract Terms: Scrutinize proposed contracts to ensure favorable rates, terms and conditions. Don’t assume all brokers can secure equal pricing.

Compare Ongoing Value: Look for brokers demonstrating how they will optimise your account over time, not just initially.

Choosing the Right Energy Broker for Your Business

With research and due diligence, you can find the right energy partner to reduce costs. Define your needs, create selection criteria, and take time to thoroughly evaluate multiple brokers on capabilities, impartiality, and performance.

The effort to pick the perfect broker will pay dividends through years of energy savings and value. An optimised energy procurement strategy keeps money in the bank so you can grow your business. So choose your broker wisely and let the savings begin!

FAQs on Comparing Energy Brokers

How much could an energy broker potentially save my business?

Savings vary based on usage, region, and market conditions but brokers typically achieve 10-22% cost reductions compared to retail rates.

What fees or commissions do energy brokers charge?

The best brokers operate on a “supplier-pay” model so they charge you no fees. Commissions are paid by the winning supplier out of their marketing budgets.

What information do I need to provide prospective brokers?

Brokers will need your recent energy bills, usage history, metering information, and current supply agreements to perform an initial assessment and tailor solutions.

How do I validate an energy broker’s track record and reliability?

Check their industry experience, associations, licensing, and client references. Reputable brokers should provide past case studies proving their ability to deliver savings for businesses like yours.

How much time does it take to assess different energy brokers?

Plan to invest at least 2-3 weeks in researching broker qualifications, getting proposals, and conducting interviews before making a selection. This due diligence leads to the best long term partner.


Finding the right energy broker involves thorough qualifications vetting across experience, services, and performance markers. But taking time to compare brokers ultimately pays dividends through years of optimised energy savings and contract value. Partner with a broker who shows how they deliver lower rates, add-on supports, industry insights, and an ongoing commitment to reduce your organization’s energy expenditures.

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